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Here we share our love of learning with you. We hope this inspires you to find out more for yourself or helps you spark a conversation with a friend or colleague.
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By Shaun Ernst
Jun 13, 2022
Set up the core components of the integration between Klaviyo and Shopify (or Shopify Plus) to collect subscribers and set up the technology to better understand, segment, and reach your customers.
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By Shaun Ernst
Mar 28, 2022
This blog will outline how to connect Klaviyo to Facebook, and how to make the most of that integration to improve your Facebook and Instagram Ad Campaigns. We will show you how to set up lead ads, but also explain why we believe most brands should not use them.
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By Jared Chuah
Dec 7, 2021
The browse abandonment flow is a series of automated emails that are triggered when someone has visited a particular product page but did not start or complete their checkout.
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By Shaun Ernst
Nov 11, 2021
This blog will show you how to get started with SMS marketing using Klaviyo. It will include how to set up your account, how to start collecting subscribers, how to start integrating flows, and how to use SMS in your campaigns.
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By Shaun Ernst
Sep 27, 2021
This blog will show you how to set up a Welcome Series in Klaviyo to nurture your new visitors and convert them into first-time customers. We will begin with the technical setup and then go through the strategy we recommend to maximise sales through the Welcome Series...
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By Shaun Ernst
Aug 17, 2021
The iOS 15 updates are coming out in mid-September 2021. We know this is going to have important implications for email marketing. These changes will affect businesses of all sizes, but they will affect large brands the most. Here is what you...
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By Shaun Ernst
Aug 2, 2021
In this blog, we will go over Lists and Segments in Klaviyo. I’ll explain what Lists are, what Segments are, and how to choose when to use a List or when to choose a Segment. This video below goes through this tutorial with a screen...
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By Shaun Ernst
May 10, 2021
In this blog, we will show you a bulletproof email design that the world’s biggest brands are using, and how in just 10 minutes, you can make an amazing email with Klaviyo and Canva. The video...
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By Shaun Ernst
Mar 16, 2021
In this blog, I’m going to show you how to add sign-up forms to your Shopify store that connect to your Klaviyo account so you can grow your list and get more sales with email marketing. The video below goes through this with a screen recording, so I recommend checking that out...
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By Jared Chuah
Jan 19, 2021
In this blog, we will show you how to recover lost sales with an Abandoned Cart flow in Klaviyo. This tutorial is most applicable for Shopify or BigCommerce stores but it should work for other platforms too. The video below goes...
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By Nana Nonaka
Oct 11, 2020
At Email Experts, we know email marketing is improved by incorporating interesting ideas and concepts. Our inspiration comes not only from marketing studies but also from other fields like behavioural science. “Thinking, Fast and Slow” is a highly regarded book by...
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By Jared Chuah
Sep 19, 2020
In this blog, I’m going to go over why you MUST have a marketing content calendar for your marketing strategy. What is a content planner? A content calendar is a spreadsheet that helps you organise your marketing content. It ensures that all marketing efforts are working towards...
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By Jared Chuah
Aug 21, 2020
There is nothing worse than setting up your collection launch email after months and years of growing your list of customers and subscribers, only for it to land in the spam filter, or even worse, not be delivered at all. I’ll run through what email deliverability is, why it matters...
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By Jared Chuah
Aug 7, 2020
In this guide, I’ll show you how to create unique, dynamic discount codes in Klaviyo. I’ll also show you how to add them in Flows, Campaigns, and how to add auto-apply links, so the codes are applied whenever a customer clicks a CTA. The video below runs through it...
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By Jared Chuah
Jul 24, 2020
Today we’re going to go over the 3 most important email automation flows that ecommerce brand owners and marketers should be focusing on if you want to: Increase ecommerce sales Overcome common objections to convince...
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By Nhu Nguyen
Jun 2, 2020
It’s that time again, another shopping holiday, how should your marketing team make the most of it? Here’s a handy calendar of some of the Shopping Holidays in Australia. January February 1 New Year’s Day 20-30 Back to School 26 Australia Day 14 Valentine’s Day March...
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By Shaun Ernst and Carmen Yan
May 27, 2020
Erstwilder is a fun and quirky brand of brooch lovers. We love working with founders, Marc and Adam, and their team because we are a little quirky too! After all, not many people get as excited about data and spreadsheets as much as we do...
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By Nhu Nguyen
Apr 27, 2020
During the initial stages of constructing an Email Marketing strategy, brands will begin to wonder about the kind of approach they need to take when designing their email flows – paying particular attention to the type of messages customers will appreciate...
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By Nhu Nguyen
Mar 15, 2020
Email Marketing is well-known within the Ecommerce sphere, but its ability to contribute to brand revenue and maintain strong engagement with customers is often significantly underestimated. By failing to implement a solid Email...
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