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Klaviyo is the leading Email Marketing and Marketing Automation platform for retailers and direct to consumer brands. Email Experts is the preferred Klaviyo partner for leading Australian ecommerce brands.
Technical experts and data driven strategists.
From platform migrations to campaign and flow strategies, to customer segmentation, we are your Email Experts. From enterprise level retailers to fast growing brands, we assist clients with the technical setup required to make the most out of Klaviyo and build a comprehensive email marketing strategy on this solid foundation. By asking the right questions, we seek answers from your data to inform your strategy.
High performing and trusted Klaviyo advisors.
Our knowledge and experience will help create a seamless Klaviyo integration whether you have a complex multi-store, multi-currency custom setup with online and in store POS needs or a single online store with a leading ecommerce platform. Some of Australia’s most trusted brands, JB Hi-Fi, General Pants Co., Francesca Jewellery, Rollie Nation and more, trusted Email Experts with their platform migrations, and continue to trust Email Experts to drive their Email Marketing on Klaviyo.
Email Experts has a long history with Klaviyo as trusted migration partners for the largest retailers in Australia.
We are Platinum Master Partners, which recognises the highest level of training certification and client success. In addition, Email Experts is a 2022 member of Klaviyo’s Global Partner Advisory Council, and consult with Klaviyo’s senior executive team to inform Klaviyo’s product roadmap, provide client feedback, and include success strategies in product features.
We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.
Account setup and migration
We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.
You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.
Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.
We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.
Analyse your customer journey
Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.
Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.
Customer activation strategy
Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.
We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers at the right time and drives purchases.
We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.
Execute
We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.
We work collaboratively and efficiently with your team to develop engaging emails and text messages.
We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.
Upskill your team
We empower your team to engage with your customers when it matters most.
We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.
Grow sales / refine
The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.
By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.
For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.
Case study
JB Hi-Fi is Australia’s leading home entertainment retailer. As a publicly listed business that has hundreds of brick and mortar stores across the country and a substantial and rapidly growing online store, JB Hi-Fi has complex marketing needs to engage with their different customers.
JB Hi-Fi worked with Email Experts to integrate a new Email Marketing technology platform into their existing website and to implement leading Email Marketing strategies by understanding their customers better.
JB Hi-Fi has millions of customers and many product categories. JB Hi-Fi needed to empower their marketing team to engage with their customers quickly and easily. Understanding customer preferences helps them target customers with relevant messages. Email Experts worked with JB Hi-Fi to design and develop a customer preference and profile management centre that complements their marketing goals. The preference centre also gives customers control over what they receive from JB Hi-Fi and ensures that JB Hi-Fi is compliant with spam regulations.
Email Experts helped JB Hi-Fi develop a data-rich marketing strategy that incorporates customer surveys, stated responses in the preference centre and tracks customer behaviour on the website, email and other channels. This enables JB Hi-Fi’s marketing team to engage with their customers in a personalised and meaningful way.
Template Design
Customer Segmentation
Email Deliverability and Sender Reputation Protection
Preference Centre Management
Migration to Email Marketing Platform
Discover what Email Experts can do for you.
As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.
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