About usCase studiesExpert opinionsContact
Tell your brand story with Email Marketing - your direct channel to your customers. Capture new leads, convert to customers and increase customer lifetime value.
Email nurtures your relationship with customers.
Customers sign up to your mailing list because they are interested in your brand. Engaging emails help your brand convert interest to purchase. By investing in this direct to customer channel, you are investing in building a long term relationship with your customer through customer journeys as personalised as your products.
We analyse your customer journey.
Our supportive team works with business owners, in-house marketing teams and their agencies as trusted advisors. Drawing on our experience developing Email Marketing strategies for some of Australia’s most trusted brands, we assess your business needs based on your goals and help you build up your email marketing channel.
We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.
Account setup and migration
We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.
You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.
Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.
We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.
Analyse your customer journey
Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.
Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.
Customer activation strategy
Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.
We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers at the right time and drives purchases.
We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.
Execute
We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.
We work collaboratively and efficiently with your team to develop engaging emails and text messages.
We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.
Upskill your team
We empower your team to engage with your customers when it matters most.
We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.
Grow sales / refine
The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.
By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.
For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.
Bulk Nutrients is on BigCommerce
Bulk Nutrients, a leading sports supplement company, engaged Email Experts to increase customer spend through email marketing automation. With hundreds of thousands of customers and a replenishable range of products, Bulk Nutrients wanted to leverage email marketing automation to efficiently help customers achieve their diet and fitness goals. Tailored product marketing, encouraging repeat purchases and growing their email subscriber list were important parts of their automation strategy.
Working together with Bulk Nutrients, we created an email automation program that authentically engaged customers with their individual diet and fitness goals. The program grew email revenue, increased monthly active subscribers and brought customers back to the website.
We migrated Bulk Nutrients to an email marketing automation system powerful enough to leverage the insights of their customer data and take advantage of some of the best automation technology out there – predictive analytics. Whether the customer is interested in weight-lifting or weight-loss, Bulk Nutrients’ new email marketing flow makes the customer experience smoother by serving relevant messages and personalised diet-sensitive, goal-oriented product suggestions at precisely the right time.
How many different purchasing journeys can a customer take? For Bulk Nutrients, we mapped, designed and built over 80 automated emails to respond to different customer journeys based on behaviour, fitness goals and product preferences. Customers are prompted to place their next order at the right time based on their product lifecycle and order volume. Select emails cross-promote relevant products based on our predictive analytics model. We trigger emails designed to overcome purchase barriers when customers browse or abandon the cart.
We helped grow Bulk Nutrients’ email subscriber list through a free sample program and ebooks loaded with recipes that hero their products. Their social media and advertising channels now seamlessly connect with email programs that convert new subscribers to customers.
Email automation delivered new subscribers.
Repeat customers. More sales.
Jarod
Digital Marketing Manager at Bulk Nutrients
Discover what Email Experts can do for you.
As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.
Let's start
