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Melbourne-based email marketing agency specialising in fast-growing ecommerce brands.
Our experience and drive for testing and iterating allow us to work collaboratively with brands across verticals to deliver the best marketing solutions. Our technical expertise transforms ideas into action.
Data-Driven Email Marketing Across Verticals
We work with some of Australia’s most trusted and fastest-growing brands.
As Klaviyo Experts, we can handle your migrations, account setups, or simply guide your way to email excellence.
We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.
Account setup and migration
We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.
You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.
Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.
We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.
Analyse your customer journey
Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.
Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.
Customer activation strategy
Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.
We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers at the right time and drives purchases.
We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.
Execute
We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.
We work collaboratively and efficiently with your team to develop engaging emails and text messages.
We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.
Upskill your team
We empower your team to engage with your customers when it matters most.
We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.
Grow sales / refine
The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.
By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.
For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.
Technical marketers and data-driven strategists.
Our collaborative team works with business owners, in-house marketing teams and their agencies as trusted advisors.
Founder and Director
Managing Director
We create a safe environment to learn through experimentation and candid feedback. We are passionate about developing strong people who can test ideas and each other, and learn rapidly as a result.
We care deeply about our clients' success
We are concise, precise and articulate in our speech and writing
We are known for candour, authenticity and transparency
We demonstrate consistently strong performance and improve processes
We collaborate with people of all backgrounds and encourage a diversity of views
We are open-minded and constantly in search of great ideas
