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Email Experts the preferred email marketing partner for leading Shopify and Shopify Plus merchants. We optimise emails for every part of your customer journey.
Email Marketing for Ecommerce Success.
Ecommerce is the industry where Email generates the most powerful results. Your customer profiles on Shopify record all interactions on site allowing you to send personally relevant content and product recommendations through email. A high performing email marketing channel drives rapid growth
in your ecommerce business.
Technical experts and data-driven strategists.
Our collaborative team works with business owners,
in-house marketing teams and their agencies as trusted advisors. Let us help you automate and personalise your brand messages at every stage of the customer journey to consistently deliver engaging content. We combine our technical expertise with
our passion for marketing to bring you excellent results.
We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.
Account setup and migration
We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.
You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.
Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.
We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.
Analyse your customer journey
Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.
Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.
Customer activation strategy
Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.
We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers at the right time and drives purchases.
We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.
Execute
We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.
We work collaboratively and efficiently with your team to develop engaging emails and text messages.
We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.
Upskill your team
We empower your team to engage with your customers when it matters most.
We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.
Grow sales / refine
The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.
By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.
For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.
Case study
Rollie Nation is a fast-growing shoe company founded by Australian designer, Vince Lebon. Originally designed for his flight attendant wife (Rollie), Rollie’s shoes are incredibly lightweight and comfortable making them the easy and stylish choice to travel the globe. Sold in 11 countries including Australia, Rollie’s shoes are loved by fans all over the world!
Rollie Nation needed a technically excellent, knowledgeable and reliable partner to assist with their platform migration, email strategy and tech stack integrations. We consulted with Rollie Nation and set up the following:
Klaviyo integration with Shopify
Review request emails with Okendo
Customer service emails with Gorgias
Shoppable Instagram Galleries with FourSixty
Personalised product recommendations with LimeSpot
Loyalty program integration with Smile.io
A thriving email channel seamlessly integrated with Shopify Plus
A highly relevant, data-driven email strategy with personalisation and segmentation
Automated emails for every part of the customer journey
Consistently on brand campaigns that drive sales
Emails that land in inboxes, not the spam folder
Nish Mohil
Digital and E-commerce Manager at Rollie Nation
Discover what Email Experts can do for you.
As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.
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