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It’s that time again, another shopping holiday, how should your marketing team make the most of it? Here’s a handy calendar of some of the Shopping Holidays in Australia. January February 1 New Year’s Day 20-30 Back to School 26 Australia Day 14 Valentine’s Day March April Good Friday (varies) Easter (varies) May June Mothers […]
Read MoreDuring the initial stages of constructing an Email Marketing strategy, brands will begin to wonder about the kind of approach they need to take when designing their email flows – paying particular attention to the type of messages customers will appreciate and the stage of the purchasing cycle they’re in. Emails are split into […]
Read MoreEmail Marketing is well-known within the Ecommerce sphere, but its ability to contribute to brand revenue and maintain strong engagement with customers is often significantly underestimated. By failing to implement a solid Email Marketing strategy, businesses risk losing a lot of potential revenue. Email is powerful in the way it influences all stages of a […]
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