Blog

Email marketing insights from our experts

Here we share our love of learning with you. We hope this inspires you to find out more for yourself or helps you spark a conversation with a friend or colleague.

How to Create Lists and Segments in Klaviyo Tutorial [2021]

In this blog, we will go over Lists and Segments in Klaviyo. I’ll explain what Lists are, what Segments are, and how to choose when to use a List or when to choose a Segment. This video below goes through this tutorial with a screen recording. https://www.youtube.com/watch?v=Rx7efss71d4&t=377s&ab_channel=EmailExperts Lists and Segments are powerful tools in Klaviyo. […]

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How to Design An Effective Email Template With Klaviyo and Canva For Your Shopify Store

In this blog, we will show you a bulletproof email design that the world’s biggest brands are using, and how in just 10 minutes, you can make an amazing email with Klaviyo and Canva. The video below goes through an explanation of the design, how to design the email in Klaviyo, and how to make […]

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How iOS 15 Updates Will Affect Your Ecommerce Email Marketing

The iOS 15 updates are coming out in mid-September 2021. We know this is going to have important implications for email marketing. These changes will affect businesses of all sizes, but they will affect large brands the most. Here is what you need to know and what we recommend to help you prepare for the […]

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How To Create An Abandoned Cart Flow In Klaviyo (Step By Step Tutorial)

In this blog, we will show you how to recover lost sales with an Abandoned Cart flow in Klaviyo. This tutorial is most applicable for Shopify or BigCommerce stores but it should work for other platforms too. The video below goes through this tutorial with a screen recording, so I recommend checking that out as […]

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How To Create And Add Klaviyo Pop-ups To Your Shopify Store

In this blog, I’m going to show you how to add sign-up forms to your Shopify store that connect to your Klaviyo account so you can grow your list and get more sales with email marketing. The video below goes through this with a screen recording, so I recommend checking that out too.  https://www.youtube.com/watch?v=OaaJnm8jmSg Sign-up […]

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Two Systems of Thinking in Email Marketing

At Email Experts, we know email marketing is improved by incorporating interesting ideas and concepts. Our inspiration comes not only from marketing studies but also from other fields like behavioural science. “Thinking, Fast and Slow” is a highly regarded book by renowned psychologist and Nobel Prize Laureate, Daniel Kahneman.  Kahneman describes the two systems that […]

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Why You Need a Content Planner

In this blog, I’m going to go over why you MUST have a marketing content calendar for your marketing strategy.   What is a content planner?   A content calendar is a spreadsheet that helps you organise your marketing content. It ensures that all marketing efforts are working towards the same end goal, so make […]

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How to add dynamic discount codes in Klaviyo

In this guide, I’ll show you how to create unique, dynamic discount codes in Klaviyo. I’ll also show you how to add them in Flows, Campaigns, and how to add auto-apply links, so the codes are applied whenever a customer clicks a CTA. The video below runs through it with a screen recording, so I […]

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The 3 Most Important Email Automations To Increase Ecommerce Sales In 2020

Today we’re going to go over the 3 most important email automation flows that ecommerce brand owners and marketers should be focusing on if you want to: Increase ecommerce sales Overcome common objections to convince subscribers your product is worth buying Retain existing customers while encouraging repeat business So you own an ecommerce brand, and […]

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Long and Successful Partnerships

Erstwilder is a fun and quirky brand of brooch lovers. We love working with founders, Marc and Adam, and their team because we are a little quirky too! After all, not many people get as excited about data and spreadsheets as much as we do. We are outcomes focused and driven by positive results.   […]

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