About usCase studiesExpert opinionsContact
Email automation can help you authentically connect with customers – converting new leads and increasing customer lifecycle value.
New subscribers. Repeat customers. More sales.
The benefits of email automation are simple. But setting up high performance, data-driven email programs that make your customers feel valued and individual is a little more complex. We help clients sell more online through email automation. To nurture customers through the purchase journey, we guide them through the customer purchase path, from browsing, to buying, to becoming repeat customers.
Our supportive team works with business owners,
in-house marketing teams and their agencies as trusted advisors. Drawing on our experience developing email marketing automation strategies for some of Australia’s most trusted brands.
We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.
Account setup and migration
We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.
You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.
Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.
We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.
Analyse your customer journey
Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.
Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.
Customer activation strategy
Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.
We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers at the right time and drives purchases.
We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.
Execute
We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.
We work collaboratively and efficiently with your team to develop engaging emails and text messages.
We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.
Upskill your team
We empower your team to engage with your customers when it matters most.
We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.
Grow sales / refine
The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.
By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.
For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.
An Email Automation Project
As a designer fashion brand, Huxbaby’s marketing calendar is centred around product collection releases. Email Experts developed an email marketing strategy for Huxbaby that incorporated timely automated emails and manual campaign emails that capitalised on product releases, to nurture customers’ lifetime relationship with the brand.
It’s particularly important for Huxbaby to understand the life stage their customers are going through because as new product collections are launched, their customers’ children are also growing up.
Email Experts worked with Huxbaby to integrate email marketing with their other digital marketing efforts. Their diversified marketing mix includes social media, influencers and online advertising. By incorporating these with email marketing, Huxbaby is able to retain these customers and nurture them on a number of non-linear paths to purchase.
Email Experts also helps Huxbaby sustainably grow their subscriber list by increasing email opt-ins of customers at the checkout, engaging subscribers on-site through pop-ups, running competitions, giveaways and events. This allows Huxbaby to connect and communicate directly with their customers, reducing their exposure to one sales channel or one marketing channel.
Email automation delivered new subscribers.
Repeat customers. More sales.
Discover what Email Experts can do for you.
As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.
Let's start
