Email Automation

Email automation can help you authentically connect with customers – converting new leads and increasing customer lifecycle value. Whether you need to align your existing email program to customer behaviour or need help creating a strategy from the start, Email Experts is here to help.

New subscribers. Repeat customers. More sales. The benefits of email automation are simple. But setting up high performance, data-driven email programs that make your customers feel valued and individual is a little more complex.  We help clients sell more online through email automation. To nurture customers through the purchase journey, we guide them through the customer purchase path, from browsing, to buying, to becoming repeat customers.

Don’t worry. Our supportive team works with business owners, in-house marketing teams and their agencies as trusted advisors. Drawing on our experience developing email marketing automation strategies for some of Australia’s most trusted brands, we assess your business needs based on your aspirations and help you get started.

About Email Experts

From JB Hi-Fi to Huxbaby and Bulk Nutrients, we work with some of Australia’s most trusted brands to grow email subscriber lists, engage with customers and keep them coming back for more. 

We are certified experts that use data to find the relationship between customer behaviour and sales performance, leverage predictive analytics to drive repeat business and create high-performance email automation programs that resonate with your customers.

Our data-driven approach to email automation can help make every customer’s journey with you more personal. Personalisation is the key to converting casual browsers into customers – and increasing customer lifetime value.

An Email Automation Project

Bulk Nutrients

Authentically connecting with customers

Bulk Nutrients, a leading sports supplement company, engaged Email Experts to increase customer spend through email marketing automation. With hundreds of thousands of customers and a replenishable range of products, Bulk Nutrients wanted to leverage email marketing automation to efficiently help customers achieve their diet and fitness goals.  Tailored product marketing, encouraging repeat purchases and growing their email subscriber list were important parts of their automation strategy. 

Making email marketing more effective 

Working together with Bulk Nutrients, we created an email automation program that authentically engaged customers with their individual diet and fitness goals. The program grew email revenue, increased monthly active subscribers and brought customers back to the website.  

We migrated Bulk Nutrients to an email marketing automation system powerful enough to leverage the insights of their customer data and take advantage of some of the best automation technology out there – predictive analytics. Whether the customer is interested in weight-lifting or weight-loss, Bulk Nutrients’ new email marketing flow makes the customer experience smoother by serving relevant messages and personalised diet-sensitive, goal-oriented product suggestions at precisely the right time. 

Mapping the customer lifecycle

How many different purchasing journeys can a customer take? For Bulk Nutrients, we mapped, designed and built over 80 automated emails to respond to different customer journeys based on behaviour, fitness goals and product preferences. Customers are prompted to place their next order at the right time based on their product lifecycle and order volume. Select emails cross-promote relevant products based on our predictive analytics model. We trigger emails designed to overcome purchase barriers when customers browse or abandon the cart. 

We helped grow Bulk Nutrients’ email subscriber list through a free sample program and ebooks loaded with recipes that hero their products. Their social media and advertising channels now seamlessly connect with email programs that convert new subscribers to customers. 

Email automation delivered new subscribers. Repeat customers. More sales.

“Email Experts brought years of experience in email marketing to our brand. We really appreciated the personalised explainer videos they provided us with. These quick little videos have helped our entire team navigate Klaviyo.” – Jarod, Digital Marketing Manager at Bulk Nutrients

Getting started…

We help brands make the transition away from sending untargeted mass email blasts towards personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.

  • Get the right tech advice. Are you looking for recommendations on the best email marketing app for Shopify, or debating Klaviyo vs Mailchimp late into the night? Not only can we recommend the best email marketing technology based on your business needs and aspirations, we manage your migration to systems with powerful email personalisation and predictive consumer analytics capabilities. We also help you use your email marketing system to its full potential.
  • Build profitable customer journeys. Through email automation you can be proactive when customers are most likely to make their next purchase and reactive when they have interacted with your emails and website. Through strategy workshops and market and email data analysis, we map your customer journey using insights from your real customer data to understand purchasing behaviours and identify potential email touchpoints.
  • Personalise what you show customers based on their purchasing behaviours. We convert one-off customers into repeat business with strategic email programs built from an understanding of the customer lifecycle and triggered by individual customers behaviours and preferences. We use predictive analytics to put relevant products in front of your customers.
  • Bring customers back to the checkout. If your customers are abandoning your product pages or their cart, we can help plug the holes in your sales funnel with strategic email programs built to win back customers by overcoming common sales objections.
  • Develop email list growth strategies that lead to more subscribers and more sales. We work with you on strategies that grow your email list, and convert subscribers into customers by showcasing the most relevant products, in a timely manner, and overcoming common initial purchase barriers. We also create email flows that back up the dollars you are investing in social media and advertising promotions to win subscribers and repeat business.

Let's Discuss Your Email Automation Project

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