List growth strategy | Template Design | Automated Email Strategy Design | Customer Behaviour Modelling | Customer Segmentation | Migration to Klaviyo Email Marketing Platform | Marketing Calendar | Email Deliverability Improvements | Customer Analytics and Reporting | Customer Engagement Experience

Huxbaby Email Marketing Automation Strategy

Huxbaby is a designer brand of minimalist clothing for kids. Their designs are sold in boutiques, the department store, David Jones, as well as direct to consumers through their online store. 

As a designer fashion brand, Huxbaby’s marketing calendar is centred around product collection releases. Email Experts developed an email marketing strategy for Huxbaby that incorporated timely automated emails and manual campaign emails that capitalised on product releases, to nurture customers’ lifetime relationship with the brand. It’s particularly important for Huxbaby to understand the life stage their customers are going through because as new product collections are launched, their customers’ children are also growing up. 

Email Experts worked with Huxbaby to integrate email marketing with their other digital marketing efforts. Their diversified marketing mix includes social media, influencers and online advertising. By incorporating these with email marketing, Huxbaby is able to retain these customers and nurture them on a number of non-linear paths to purchase. 

Email Experts also helps Huxbaby sustainably grow their subscriber list by increasing email opt-ins of customers at the checkout, engaging subscribers on-site through pop-ups, running competitions, giveaways and events. This allows Huxbaby to connect and communicate directly with their customers, reducing their exposure to one sales channel or one marketing channel.