In this blog, we will go over Lists and Segments in Klaviyo. I’ll explain what Lists are, what Segments are, and how to choose when to use a List or when to choose a Segment. This video below goes through this tutorial with a screen recording. https://www.youtube.com/watch?v=Rx7efss71d4&t=377s&ab_channel=EmailExperts Lists and Segments are powerful tools in Klaviyo. […]
Read MoreIn this blog, we will show you a bulletproof email design that the world’s biggest brands are using, and how in just 10 minutes, you can make an amazing email with Klaviyo and Canva. The video below goes through an explanation of the design, how to design the email in Klaviyo, and how to make […]
Read MoreThe iOS 15 updates are coming out in mid-September 2021. We know this is going to have important implications for email marketing. These changes will affect businesses of all sizes, but they will affect large brands the most. Here is what you need to know and what we recommend to help you prepare for the […]
Read MoreIn this blog, we will show you how to recover lost sales with an Abandoned Cart flow in Klaviyo. This tutorial is most applicable for Shopify or BigCommerce stores but it should work for other platforms too. The video below goes through this tutorial with a screen recording, so I recommend checking that out as […]
Read MoreIn this blog, I’m going to show you how to add sign-up forms to your Shopify store that connect to your Klaviyo account so you can grow your list and get more sales with email marketing. The video below goes through this with a screen recording, so I recommend checking that out too. https://www.youtube.com/watch?v=OaaJnm8jmSg Sign-up […]
Read MoreAt Email Experts, we know email marketing is improved by incorporating interesting ideas and concepts. Our inspiration comes not only from marketing studies but also from other fields like behavioural science. “Thinking, Fast and Slow” is a highly regarded book by renowned psychologist and Nobel Prize Laureate, Daniel Kahneman. Kahneman describes the two systems that […]
Read MoreIn this blog, I’m going to go over why you MUST have a marketing content calendar for your marketing strategy. What is a content planner? A content calendar is a spreadsheet that helps you organise your marketing content. It ensures that all marketing efforts are working towards the same end goal, so make […]
Read MoreIn this guide, I’ll show you how to create unique, dynamic discount codes in Klaviyo. I’ll also show you how to add them in Flows, Campaigns, and how to add auto-apply links, so the codes are applied whenever a customer clicks a CTA. The video below runs through it with a screen recording, so I […]
Read MoreToday we’re going to go over the 3 most important email automation flows that ecommerce brand owners and marketers should be focusing on if you want to: Increase ecommerce sales Overcome common objections to convince subscribers your product is worth buying Retain existing customers while encouraging repeat business So you own an ecommerce brand, and […]
Read MoreErstwilder is a fun and quirky brand of brooch lovers. We love working with founders, Marc and Adam, and their team because we are a little quirky too! After all, not many people get as excited about data and spreadsheets as much as we do. We are outcomes focused and driven by positive results. […]
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