At Email Experts, we know email marketing is improved by incorporating interesting ideas and concepts. Our inspiration comes not only from marketing studies but also from other fields like behavioural science. “Thinking, Fast and Slow” is a highly regarded book by renowned psychologist and Nobel Prize Laureate, Daniel Kahneman. Kahneman describes the two systems that […]
Read MoreIn this blog, I’m going to go over why you MUST have a marketing content calendar for your marketing strategy. What is a content planner? A content calendar is a spreadsheet that helps you organise your marketing content. It ensures that all marketing efforts are working towards the same end goal, so make […]
Read MoreIn this guide, I’ll show you how to create unique, dynamic discount codes in Klaviyo. I’ll also show you how to add them in Flows, Campaigns, and how to add auto-apply links, so the codes are applied whenever a customer clicks a CTA. The video below runs through it with a screen recording, so I […]
Read MoreToday we’re going to go over the 3 most important email automation flows that ecommerce brand owners and marketers should be focusing on if you want to: Increase ecommerce sales Overcome common objections to convince subscribers your product is worth buying Retain existing customers while encouraging repeat business So you own an ecommerce brand, and […]
Read MoreErstwilder is a fun and quirky brand of brooch lovers. We love working with founders, Marc and Adam, and their team because we are a little quirky too! After all, not many people get as excited about data and spreadsheets as much as we do. We are outcomes focused and driven by positive results. […]
Read MoreThere is nothing worse than setting up your collection launch email after months and years of growing your list of customers and subscribers, only for it to land in the spam filter, or even worse, not be delivered at all. I’ll run through what email deliverability is, why it matters, and how you can prevent […]
Read MoreIt’s that time again, another shopping holiday, how should your marketing team make the most of it? Here’s a handy calendar of some of the Shopping Holidays in Australia. January February 1 New Year’s Day 20-30 Back to School 26 Australia Day 14 Valentine’s Day March April Good Friday (varies) Easter (varies) May June Mothers […]
Read MoreDuring the initial stages of constructing an Email Marketing strategy, brands will begin to wonder about the kind of approach they need to take when designing their email flows – paying particular attention to the type of messages customers will appreciate and the stage of the purchasing cycle they’re in. Emails are split into […]
Read MoreEmail Marketing is well-known within the Ecommerce sphere, but its ability to contribute to brand revenue and maintain strong engagement with customers is often significantly underestimated. By failing to implement a solid Email Marketing strategy, businesses risk losing a lot of potential revenue. Email is powerful in the way it influences all stages of a […]
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