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Le Rose Email Marketing Automation Strategy

Le Rose is a Sydney based designer of bridal robes, lingerie, pyjamas, hampers and other bridal gifts. Their stylish accessories become beautiful keepsakes that commemorate a major milestone in their customers’ lives. Le Rose helps women celebrate love and life. 

In developing an email marketing strategy for Le Rose, we needed to understand the purchase process for customers in this market. Le Rose’s typical customers are busy brides and wedding planners and understanding this was key to developing the automated email overview. 

Email Experts developed a strategy that engaged customers throughout their purchase decision-making process and highlighted different product categories. For example, some customers may buy a product for the bride and then we can suggest purchasing a set for the bridesmaids or hampers as gifts for the mother of the bride or groom. Identifying these opportunities led to strategies that significantly improved customer lifetime value. 

Email Experts are Master Klaviyo partners and we have extensive experience integrating Klaviyo with a number of platforms. With Le Rose, we integrated Klaviyo with their Shopify Plus website and store to understand customers throughout their journey. Setting this up strategically unlocks rich customer profiles. By designing personalised automated triggered emails around these profiles we engage customers wherever they are in their purchase journey.

Le Rose is delighted with what we have been able to achieve with our email marketing strategy, and their revenue and customer engagement numbers back this up. They have increased their email marketing list 4 times in 12 months and increased their revenue that is directly attributable to email by more than 10 times in the same period.