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About us

Melbourne-based email marketing agency specialising in fast-growing ecommerce brands.

Our experience and drive for testing and iterating allow us to work collaboratively with brands across verticals to deliver the best marketing solutions. Our technical expertise transforms ideas into action.

Bird Gear

What we do

Data-Driven Email Marketing Across Verticals

We work with some of Australia’s most trusted and fastest-growing brands.
As Klaviyo Experts, we can handle your migrations, account setups, or simply guide your way to email excellence.

View our projects >

Our process

We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.

Account setup and migration

We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.

You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.

Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.

We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.

Analyse your customer journey

Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.

Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.

Customer activation strategy

Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.

We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers  at the right time and drives purchases.

We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.

Execute

We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.

We work collaboratively and efficiently with your team to develop engaging emails and text messages.

We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.

We set up the segment and journey triggers and exit conditions for the automated emails.

Upskill your team

We empower your team to engage with your customers when it matters most.

We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.

Grow sales / refine

The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.

By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.

We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we refine and grow against key performance benchmarks.

Let's discuss your project

Our process

We help brands make personalised communications that leverage customers’ behaviour and lifecycle to prompt new and repeat sales.

Account setup and migration

We set you up so you can go from idea to execution in hours and integrate your platforms to drive your marketing strategies.

You can’t make good decisions with bad data, and you can’t rely on your email sequences without proper integrations.

Klaviyo is a powerful platform driven by profile, activity, and customer engagement data.

We set up the branded email template to allow you to build on-brand designs quickly within Klaviyo.

Arrow up

Analyse your customer journey

Email marketing opens your customers’ data, so you can learn what works and build on that solid foundation.

Before we begin, we observe how your customers engage with your brand. We work with your team to understand the critical purchase points, repurchase points, and common conversion bottlenecks.

Arrow up

Customer activation strategy

Our customer activation strategy addresses the three pillars of email marketing; automations, promotions, and list-growth.

We leverage our customer journey expertise and your product and customer knowledge to develop messaging that engage customers  at the right time and drives purchases.

We map the pre-purchase journey to activate customers and help them overcome initial barriers to purchase. We map the post-purchase and repurchase cycle and identify the ideal messages and timing that reactivate dormant customers.

Arrow up

Execute

We provide specific and detailed guidance. Every message has a strategic goal, audience, and trigger.

We work collaboratively and efficiently with your team to develop engaging emails and text messages.

We work with world-class copywriting and designer partners, or we can work collaboratively alongside your in-house team.We set up the segment and journey triggers and exit conditions for the automated emails.

Arrow up

Upskill your team

We empower your team to engage with your customers when it matters most.

We upskill your staff on segmentation, copywriting, design, and strategy to ensure your marketing campaigns and new ideas are executed flawlessly. We train your team to use the master templates and Klaviyo’s advanced segmentation and reporting tools.

Arrow up

Grow sales / refine

The automation journey will send highly relevant emails to customers at the right time with minimal maintenance.

By following our promotional campaign calendar, you will grow your customer base and engage them with highly relevant emails and SMS messages.

For more rapid growth, we offer an optional retainer. We’re proactive; we bring optimisation ideas to you every month to grow and improve your whole store performance. By presenting a strategy, working collaboratively with your team, deploying new content and constantly testing, we constantly refine and grow against key performance benchmarks.

Arrow up

Our goal

To activate your owned marketing channels.

The leadership

Technical marketers and data-driven strategists.

Our collaborative team works with business owners, in-house marketing teams and their agencies as trusted advisors.

Shaun

Shaun Ernst

Founder and Director

Carmen

Carmen Yan

Managing Director

The Email Experts Way

We create a safe environment to learn through experimentation and candid feedback. We are passionate about developing strong people who can test ideas and each other, and learn rapidly as a result.

Mountain

Passion

We care deeply about our clients' success

Book

Communication

We are concise, precise and articulate in our speech and writing

Transparent

Integrity

We are known for candour, authenticity and transparency

Data

Impact

We demonstrate consistently strong performance and improve processes

Collboration

Inclusiveness

We collaborate with people of all backgrounds and encourage a diversity of views

Lightbulb

Humility & selflessness

We are open-minded and constantly in search of great ideas

Email Experts bird

Join our team!

Discover what Email Experts can do for you.

Career OpportunitiesView careers