In the last 24 hours, Google released an update to all versions of the Gmail app that has implications for your email marketing. See the official announcement here. Until now, to use the Gmail interface and the features that went along with it, a user ..
Clients often ask me how we make sure we avoid the spam folders. Spam filters are looking for signals and flags to determine if a message is spam or not. There are essentially 2 types of flags for spam filters: 1. Sender Reputation Making sure both t..
When you think of improving your email performance, there are obvious factors you can influence to improve results. Better subject lines improve open rates, clear CTAs and nice content improves click-through-rates, and consistent messaging through the w..